"Soft Power Connext at Chiang Mai Design Week 2023" by the National Innovation Agency (NIA) in collaboration with the Creative Economy Agency (CEA), Tourism Authority of Thailand, and networks from both the private sector and universities are taking part in Chiangmai Design Week 2023, Chiang Mai's largest design festival of the year. Push Thailand's creative industries into the global market with a business negotiating space for entrepreneurs, investors, and interested parties, as well as creating investment opportunities and market entry for Thai entrepreneurs  in the northern region. The event's activities 1. Introduce the NIA finding support mechanism and offer one-on-one consultations for individuals interested in seeking for government financing. 2. Panel discussion on the topic of Local Soft Power to the global market through creativity and cultural tourism. 3. Startup Showcase Meet entrepreneurs in the area of creative technologies, tourism and food include the following: - PANDAN PANTONE: Color and flavor powder products derived from pandan leaves that aid in the regulation of manufacturing and food product quality through the use of the color intensity control standard system (PANTONE). - Hillkoff Coffogenic Drink: A concentrated beverage made from superfood coffee pulp that helps to lower cholesterol levels in the body. - Yorice: Alcohol-free sweet sake made from Thai rice. - Instant khao soi, buffalo shank beef hot pot Raising the level of Khao Soi, a local food popular among tourists. - WHITE TIGER: Mae Hong Son raw ingredients. Increasing the level of innovation to produce tiger nut milk. - Chiang Mai Alive: A community-based platform for promoting sustainable tourism. - Suk jai NFT: Blockchain technology and NFT collaborate to develop "Nong Suk Jai," an NFT Mascot doll that tourists may collect for exclusive items. - Doi Luang Chiang Dao Amazing: An online and offline application that allows you to easily get travel information and explore the nature of Doi Luang Chiang Dao. - Earth blend: Biodegradable plastic packaging that has been blended with agricultural waste and can be reused more than 30 times. - Linen: CPS technology is utilized in hotel linen counting to satisfy the needs of Chiang Mai hotel operators. - City Information Company Limited: 3D picture screening and processing program for historical site rehabilitation. - Spillow: The music therapy pillow's ingenuity, which can select the proper music therapy to truly promote sleep for the user. - Findice Education: A board game that teaches Thai youths about money in a fun, easy-to-understand, and practical way. - FyTy E-Sports: A platform that helps E-sports athletes discover competing teams for training. - GoGo Board: A robot that encourages youngsters STEM CODING and IoT learning. 4.Networking: a friendly atmosphere for business discussions.