The senses are the most primitive language of humankind. They are the tools we used to communicate with the world long before words existed. Through seeing, hearing, touching, tasting, and smelling, they allow us to learn, to remember, and to form meaning from our surroundings. The senses, therefore, are the very foundation of culture and the way we interact with the world. Today, sensory design is emerging as a vital approach to offering products, services, and spaces that create experiences resonating deeply with human perception. This approach not only enriches the design process but also renews the relationship between humans and the world, making it more nuanced and meaningful. Among the five senses, the sense of smell is the one most profoundly connected to emotion and memory. It is through this sense that scent accompanies us throughout life—from our first breath to our last. It is the scent that welcomes our arrival, supports our growth, and comforts us in times of illness. And even as our time in this world draws to a close, scent may serve as a gentle guide, ushering us toward a peaceful farewell. This exhibition invites you to immerse yourself in the world of scent and explore its roles in society, culture, and the economy—from the past to the present and toward the future. Discover the potential of scent as a mechanism for well-being and sustainability. By weaving together the dimensions of nature, culture, and the economy, it seeks to show how value creation through scent can become a guiding force for the future we share.